Sample brief — illustrative example

Monzo — Competitive Intelligence Brief

Illustrative example showing EXOBRIEF's format and depth. Your real weekly brief tracks live, current signals for your actual named competitors.

Starling Bank — continued expansion of business banking features, an area where Monzo has historically been less aggressive.
Revolut — broadening into wealth and investment products, widening the product surface competing for primary-account status.
Chase UK — cashback and rewards positioning aimed squarely at the everyday-spending segment Monzo built its brand on.

Primary-account switching is increasingly won on breadth of product (savings, investing, business banking) rather than app experience alone — a shift that favors more diversified competitors.

Assess whether current business banking features close the gap with Starling's offering or leave switching customers underserved.
Review whether Monzo's product roadmap addresses the wealth/investment gap Revolut is opening up.
Confirm rewards/cashback positioning still holds against Chase UK's entry into the same segment.

This is the format and depth of every EXOBRIEF — for your own company and your own named competitors.

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